Toymaker Funko is famous for their POP! vinyl toys depicting characters from just about every pop culture franchise known to man, but now the company is expanding to a wholly unexpected area: your breakfast table.
Funko has revealed that they will soon be releasing branded cereals modeled after some of your favorite properties, with each one containing a corresponding mini-POP! figure in the box. In a wide-ranging recent interview with the Coronado Eagle & Journal, the company’s founder Michael Becker revealed that, starting in June, you’ll be able to buy FunkO’s cereal in flavors like Freddy Krueger, Elvira Mistress of the Dark, Beetlejuice, He-Man, Wonder Woman, and Cuphead.
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold,” Becker said. “It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetlejuice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralph’s. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”
Capturing the spirit of watching Saturday morning cartoons and eating sugary cereals while digging for a prize in the box definitely sounds like a win for Funko, as it fits in perfectly with their nostalgia-based business model. So keep your eyes peeled this summer for Funko cereal at your nearest collectibles store, or just try saying “Beetlejuice cereal” three times and see if some magically shows up in your cupboard.
